Turning Product Complexity Into Clarity
Senior product designer helping founders and product teams simplify workflows, reduce UX friction, and ship software users actually understand
Product design for B2B SaaS, consumer software, and AI platforms.
Trusted by founders & enterprise teams
I’ve partnered with founders, CEOs, CTOs, and product teams to align priorities, make confident product decisions, and move critical work forward.
Sorcero · B2B SaaS + AI
From advanced AI to an enterprise-ready product
As Sorcero’s first product designer, I defined its core workflow model, platform architecture, navigation, and foundational design system.
Barrett-Jackson · Consumer Marketplace
I led research and design across the public website and three business-critical workflows: vehicle consignment, bidder registration, and the logged-in experience.
Clearer paths to discover, buy, and sell
“I’ve worked with Jon across multiple companies over the years. What sets Jon apart is that he works like a true product partner. He brings strong, well-informed opinions when needed, collaborates effectively with leadership, and stays focused on outcomes.”
Stuart Price, CTO, Barrett-Jackson
Walmart · Enterprise Healthcare
One modern platform for complex pharmacy work
I led research and product design for a tablet-based experience supporting pharmacists and technicians through complex, safety-critical workflows.
WHAT I HELP TEAMS SOLVE
Clear direction when product decisions get complex
Workflow Clarity
When your workflows are too complex, I help untangle and redesign them so users can move through your product with confidence and speed.
Stronger User Journeys
When activation, onboarding, or key flows underperform, I help teams understand where users get stuck and why—then reshape journeys to support clearer intent and better outcomes.
Modern, Cohesive Interfaces
When your product feels outdated or inconsistent, I modernize visuals, IA, and interaction patterns—without requiring a full rebuild.
Cross-Platform Consistency
When your users span desktop, mobile, and tablet, I help create seamless experiences that feel aligned, intuitive, and consistent across every device.
HOW I SUPPORT PRODUCT TEAMS
Hands-on product design leadership across complex products and platforms
I work with product teams launching something new, fixing what’s no longer working, or making sense of systems that have become difficult to manage.
My role is to clarify product decisions, align teams around what matters most, and lead the hands-on design work needed to move forward.
Where I’m typically brought in:
New Products, 0-to-1
Defining product direction, core workflows, and early UX decisions for new products.
Scaling Products, 1-to-N
Reworking complex or underperforming experiences as products scale.
Evolution & Modernization
Untangling legacy systems, aligning inconsistent experiences, or exploring new product directions.
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I lead and oversee the design of production-ready interfaces for complex products, ensuring the work is thoughtful, cohesive, and grounded in real user needs. Whether I’m designing directly or guiding execution, I stay accountable for design quality and outcomes from start to finish.
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When products grow in scope or complexity, design decisions become harder to evaluate and easier to get wrong. I help teams navigate tradeoffs, prioritize what matters, and make confident UX decisions that support both users and the business.
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When key workflows feel fragmented or underperform, I help teams step back and understand how users actually move through the product. From there, I guide improvements that simplify journeys, remove friction, and make intent clearer at critical moments.
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As products expand across desktop, mobile, and other surfaces, inconsistency can creep in quickly. I help teams align structure, patterns, and interaction models so experiences feel coherent—while still adapting appropriately to each platform.
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For legacy or fast-growing products, design challenges are rarely solved by starting over. I help teams untangle what exists, identify what should change, and evolve the product in ways that reduce risk while creating meaningful improvement.
What It’s Like to Work With Me
COLLABORATION
When teams bring me in, they’re usually dealing with complexity, uncertainty, or pressure to move fast without breaking things. My role is to bring clarity to decisions, keep design grounded in real user needs, and make sure progress stays steady as scope evolves.
Direct collaboration, clear ownership
I work closely with product and engineering leads to understand the problem space quickly and move decisions forward. You work directly with me, and I stay accountable for direction, quality, and outcomes throughout the engagement.
Decisions grounded in real user behavior
Research, usage patterns, and real constraints inform the design decisions I guide. This keeps work focused on what will actually improve usability, efficiency, and adoption—not surface-level polish.
Simplifying complexity into usable design
From workflow-heavy enterprise tools to multi-step product journeys, I focus on breaking down complexity into interfaces users can understand and act on. The goal is progress, not over-design.
Clear expectations from the start
We align early on scope, priorities, and what success looks like so there are no surprises later. Communication stays direct, timelines stay visible, and decisions don’t stall due to ambiguity.
How I guide design from uncertainty to clarity
PROCESS
I adapt the process to what the product needs, focusing on momentum and making the right design decisions at the right time.
1. Clarify the real problem
I start by working directly with stakeholders to understand what’s actually at risk, where things are breaking down, and what success needs to look like. This ensures design work is focused on the right problems before time is spent exploring solutions.
2. Understand users and context
When deeper insight is needed, I use targeted research, user conversations, audits, and competitive analysis—to ground decisions in real behavior and constraints. The goal is understanding, not research for its own sake.
3. Validate direction early
Before committing to full design execution, I share early concepts and structure to pressure-test assumptions. This allows teams to course-correct quickly and move forward with confidence.
4. Design and refine production-ready interfaces
Once direction is clear, I lead the design of intuitive, scalable interfaces—either designing directly or guiding execution—while staying accountable for quality, consistency, and outcomes through iteration.
Led by experience, adapted to the product
ABOUT ME
I’m Jon Dodge, a product design leader who partners with founders, CEOs, CTOs, and product teams to untangle complex products and make confident decisions under real-world constraints. I’ve worked across SaaS, enterprise, and consumer platforms, often stepping in when things feel unclear, high-stakes, or difficult to scale.
Teams rely on me for steady leadership, clear thinking, and design work that actually ships.
TESTIMONIALS
Client perspectives
I’d bring him into any team where getting the product right actually matters.
I’ve worked with Jon across multiple companies over the years, including Barrett-Jackson and Gradera, and he consistently operates more like an embedded product and design leader than a typical external UX partner.
He brings structure to complex, often undefined product challenges quickly, helping teams align on what to build and why it matters. That clarity carries through into execution, reducing friction and keeping teams moving in the right direction.
What sets Jon apart is that he works like a true product partner. He brings strong, well-informed opinions when needed, collaborates effectively with leadership, and stays focused on outcomes rather than just deliverables.
Wonderful combination of design, marketing, and product strategy skills and Jon’s ability to communicate and deliver across many areas has made him indispensable to me.
Jon came to us with a wealth of experience in enterprise application design. I was looking for a designer with a high bar for UX, a good ability to understand a highly technical domain, a practical “get it done” approach and an interest in working on a complex, highly collaborative project. Jon looked like a great match, and he did not disappoint.
Jon’s product design methodology was professional and systematic.
We chose to work with Jon Dodge because of his experience developing software-as-a-service products. His expertise impacted our business in two ways. First, we were able to launch a new product with a new design into the market quickly because UX/UI decisions were thoroughly developed prior to writing code. Second, we were able to define and implement a product development process where design, product management, and engineering collaborated across our platform.
Jon did an outstanding job of managing us through tough discussions, presenting differentiated options, and guiding us through the UX design process.
Jon did an outstanding job of leveraging his experience to significantly change the way that we intended to engage our customers. The result is a user interface that is simple, engaging, and most importantly powerful.
LETS TALK ABOUT YOUR PROJECT
Start a conversation
Hiring for a product design role or looking for help with a complex product challenge? Schedule time to talk or send me an email.
FAQ
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Senior judgment and consistency.
Clients work directly with me from start to finish. I bring experience from shipping and scaling real products, not just producing screens. My role is to help you make better decisions faster — not to decorate interfaces or disappear after delivery.
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Almost every project begins with a conversation and a short discovery phase.
We’ll talk through your product, users, constraints, and goals. From there, I’ll recommend the right starting point — whether that’s a UX audit, research, workflow mapping, or jumping straight into design. Not every project needs the same steps.
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Up front and transparently.
We align early on expectations, scope, and cadence. You’ll always know what I’m working on, what’s coming next, and where decisions stand. No surprises, no ambiguity.
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My process is flexible and adapts to the problem.
At a high level, it usually includes:
clarifying the problem and constraints
understanding users and workflows
aligning on direction before heavy design investment
designing and prototyping solutions that can be tested and built with confidence
The goal is always the same: reduce ambiguity and help teams move forward with clarity.
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I work as an embedded partner.
I collaborate closely with product managers, engineers, and stakeholders to make decisions visible and keep momentum moving. I design with technical constraints in mind and aim to make implementation straightforward, not fragile.
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Yes — I personally lead and contribute to every engagement.
I work directly with clients on discovery, UX strategy, and design direction. Depending on scope, I may bring in additional Sr. designers for execution, but I stay hands-on in decision-making, reviews, and quality throughout. You’re never handed off to someone else, I maintain a point of contact throughout the project.
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Yes. That’s very common.
I regularly step into existing products, design systems, and partially built platforms. I focus on understanding what’s already working, where friction exists, and how to improve without unnecessary rework or disruption.
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Start with a conversation.
If you’re unsure what you need, that’s fine. We can talk through your situation and determine whether it makes sense to work together — and what approach will actually help.
Let’s connect.
Made with love in
Denver, Colorado