Overview

E-commerce site for Home Durable Medical Equipment. Worked closely with CEO. Key contributor to product strategy & delivery, branding, advertising & marketing. As well as UX and UI for entire site.

Role & Activities

Lead UX / UI product designer for CareMotion, an e-commerce startup disrupting the medical device supply industry.

Executed deliverables for project components covering user flows, prototyping, responsive designs, multi-channel campaigns, brand identity development, and logo design.